TWITCH
LIVESTREAM

Xfinity partnered with Call of Duty to help promote the BETA Launch of their up-and-coming game - Call of Duty: Black Ops Cold War. 

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However, this wasn't any ordinary promotional event. 

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In the midst of the COVID-19 pandemic, Xfinity leveraged their ties with Twitch to host a 2-day livestream event which featured professional gamers, athletes, and celebrities allowing early BETA access to its customers who tuned in.