PATH TO THE PACK

Being a long-time sponsor of the Green Bay Packers, Associated Bank wanted their new branch opening in the "Titletown District" outside of Lambeau Field to be like something no one has ever seen before in a bank. ​

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With that, we reinvented the idea of a bank by creating a true flagship experience - seamlessly blending Associated Bank's superior product offerings with its deep-rooted relationship with the Green Bay Packers. 

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We designed a self-guided progressive interactive journey we named "Path To The Pack" that takes fans through everything from a customized avatar that transforms fans. into part of the team to a throwback photo opportunity that place fans in the famous Ice Bowl.